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Buttonscarves achieved great success by focusing on selling through their own website rather than relying on marketplaces. Through their website, they could optimize loyalty programs, upselling, and branding—things that are not easily done on marketplaces.
Pricing risks exploitable by competitors or impacting profitability.
Missing customer insights limits tailored offerings and strategies.
Lack of e-commerce dilutes brand control and values.
Marketplaces reduce profitability due to fees and commissions.
Not selling directly may cost significant potential revenue.
No e-commerce limits global reach and market expansion.
Third-party platforms can result in losing key customer data.
No e-commerce site weakens control over branding and pricing.
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